Guerrilla Campaign (4 executions)
Three main campaigns rolled out in different sections of urban Chicago (stickers used throughout campaign). Colors are matched per the area that these are in and based around public transit, to meet the target demo on their way to and from the city, work, etc.
Print Campaign (4 executions)
Lenticular print posters done to promote the above geurrilla events and draw attention to them by getting the public used to this visual language. The images would be even more varied in actual print, so each color would use each image in someway.